Since 1948, Simone Pérèle has been dedicated to celebrating all women and their busts with care and kindness. Every year, the Maison supports Pink October to raise awareness of breast cancer and help raise the much needed funds for breast cancer research, a natural affiliation for the brand.

For the 2025 edition of the campaign, Simone Pérèle presents the“ Touch, Care & Love Club”, a collection of inspiring women united around spreading a powerful message: To take care of yourself and dare to feel beautiful, together.

Because there isn’t just one way to be a woman, but a thousand ways to feel alive and loved.

This year for pink month we have designed sleep shorts in two different pink stripes, Our Eugenie collection in white with Touch, Care & Love embroidery and our limited edition Pink Club Cap.

We will donate 100% of the profits of our pink month collection to the National Breast Cancer Foundation for the month of October, to help ensure all Australians have equal access to the best breast cancer care.

Finding breast cancer early gives you the best chance of effective treatment. You should examine your breasts to be aware of anything that looks or feels different.

Screening with regular mammograms is also important, even when you don’t have any symptoms.

Beauty starts with self-care, get screened! Book an appointment with your doctor and spread the word to the women you love.