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“Women should never have to choose between being comfortable and feeling beautiful. They can have it all.”

Simone Perele

Simone Pérèle's Vision

This was Simone Pérèle’s vision when she opened her lingerie atelier in Paris in 1948. Trained as a corset maker, Simone Pérèle was ready to break free from tradition and forge a new path. Her mission: to design lingerie that allows a woman to be herself, embrace her natural shape and inspire her sense of confidence and her love of beauty. Simone Pérèle created a new era of lingerie.

Now 75 + years later, the company is led by Simone Pérèle’s grandchildren, Stephanie Pérèle and Mathieu Grodner, in Paris. Its history and legacy adds a tremendous richness and depth to the creative process. Designers often return to the archives as a tribute and loyalty to Simone Pérèle’s original inspirations, while being bold, creative and visionary, as its founder always was.

Simone Pérèle lingerie is loved around the world for its alluring French style, flawless fit and effortless comfort. Every piece is designed in France and made with meticulously selected fabrics from the best embroidery and lace houses in Europe. True to the founder’s vision, the beauty of Simone Pérèle lies in its details, the unforgettable design touches that you notice up close and always so comfortable, you’ll forget you’re wearing anything at all.

Craft Masters
Each collection takes 18 months to come to life, each new range is trialled and tested on a wide range of French women to ensure perfect fit for each individual size. A Simone Perele bra is made up of an average of 35 different pieces. Each collection is designed with meticulous attention, using materials of the highest quality. Each stage of product development takes place within our French facilities: from inspiration and design through to product distribution.

Our Collections are designed based on global trends and our trend forecasting team in Paris, but we will never compromise on fit over fashion. All our embroidered patterns are symmetrical on every cup and that’s the secret of luxury. We select the highest quality embroidery from Saint Gallan’s premium laces; guipure and Chantilly lace. We specialise in offering a broad size range of A-H Cups.

Affordable French Luxury

Simone Pérèle is an eponymous French lingerie label delivering a more refined, designer offering of everyday lingerie solutions, for those who value quality, craftsmanship and global trend-led designs. Our offering is placed in premium retail destinations in over 90+ countries around the world. Our label is renowned for artisanal details, expert craftmanship and couture-detailing.

Simone Pérèle is more than lingerie, it’s an experience, an opportunity to know beauty and comfort, simplicity and exquisite details, versatility and glamour.



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