Launched in 2021. Simone Cares is the program that supports Simone Pérèle's social and environmental commitments
COMMITTED STEP BY STEP
For 75+ years, Simone Pérèle has remained true to the values it holds dear: kindness, tolerance, solidarity and humility. While we have never been one to jump on the bandwagon, we remain ever attentive to social and environmental issues. In 2021, in recognition of the pressing nature of these challenges, we launched our Simone Cares program. This program, is committed to sustainable action across our product collections, packaging and community. Now more than ever, our unique history and values are our best assets for ensuring success.
Debuts new eco-friendly lines each season and continually looks to pivot towards greener packaging as it’s on-going focus. Simone Pérèle are also aligning with two women-first charity organisations; CARE Organisation and THREAD TOGETHER.
Simone Pérèle continues to combine over 75 years of heritage with positive action; seeking ethical craftspeople to showcase the brand’s unique artisanal techniques and investing in new eco-friendly materials. Considering lingerie complexity where the average embroidered or lace bra comprises of 25 material inputs it is no easy task.
IMPROVING THE HEALTH OF WOMEN AND GIRLS IN MADAGASCAR WITH CARE.
Embodying the brand values of freedom and empowerment, Simone Pérèle teamed up with two leading organisations to provide comfort and confidence to women who need it most. With 50% of production centralised in Madagascar, dedicating financial support from commercial operations to the CARE organisation was a natural alignment. Combined efforts have granted 105 schools in Madagascar access to water, hygiene products and sanitation alleviating period taboo which marginalises women and causes illness due to limited healthcare.
Simone Pérèle also collaborates with THREAD TOGETHER, an Australian organisation which collects NEW end-of-line stock and diverts it to clothe vulnerable Australians. Simone Pérèle has donated approximately 3000 pieces of lingerie and counting, offering comfort and reassurance to those in need while extending the clothing lifecycle - Find out more go to www.threadtogether.com.org
Extending beyond the garments, Simone Pérèle has overhauled the PACKAGING policy for in-store and online purchases to reduce waste. New measures include an overall reduction of non-essential packaging, introduction of label and customisation boxes made of 100% recycled materials and integration of new shopping bags composed of 50% recycled paper.
SIMONE CARES is just the beginning of a deep commitment to the environment and society; tirelessly pursued and renewed to meet evolving social and ecological challenges. Simone Pérèle will continue to inwardly reflect on how to better support and empower women in accordance with shared ideals.