Since 1948, Simone Pérèle has been dedicated to celebrating all women and their bodies with boldness, care, and kindness. This Pink October, the French brand is globally renewing its commitment to breast cancer prevention and awareness through a limited-edition collection, a campaign called TOUCH CARE & LOVE , embodied by its ambassadors, and highlighting educational content through it association with NBCF the National Breast Cancer Foundation (NBCF) in Australia. NBCF is Australia’s leading not-for-profit organisation funding world-class research towards their vision of Zero Deaths from breast cancer.

Since their inception in 1994 the death rate from breast cancer in Australia has reduced by over 40% thanks in large part due to research focused on precision prevention, detecting breast cancer as early as possible, stopping the progression and recurrence of breast cancer, and treating hard-to-treat and metastatic breast cancer – research that ultimately saves lives. Whilst it’s remarkable progress, the job’s not done:

• Breast cancer incidence is increasing, with 1 in 7 women and around 1 in 600 men expected to be diagnosed in their lifetime.
• Breast cancer is the second most common cancer in Australia and the most common cancer among women.
• Approximately Every day, nine 9 people in Australians will die from breast cancer every day.
• Breast cancer is the second most commonly diagnosed cancer in Australia and the most common cancer among women. females.
• Every year, this equates to over 3,300 people in Australia (including 40 men) will die from breast cancer.every year.
• Breast cancer incidence is increasing, with 1 in 7 women and around 1 in 600 men expected to be diagnosed in their lifetime.

This is why NBCF is committed to funding research to reach one determined vision – Zero Deaths from breast cancer its singular purpose: to fund world-class research that brings them closer to their vision of Zero Deaths from breast cancer.

Now more than ever, Australian women facing breast cancer need the strength and solidarity of their community. Together, we have the power to provide the support, awareness, and hope they deserve.

For this 2026 edition, Simone Pérèle envisions the Touch, Care & Love Club, a collective of inspiring women gathered around the same message: taking care of oneself, daring to feel beautiful, together. The brand has produced a capsule collection of four products that embody the mantra of Touch, Care & Love. Designing a sleep short in pink for a fun injection of color into your wardrobe, and a stripped sleep pant , an embroidered t-shirt with the logo , designed as a symbol of unity and empowerment and a hot pink lace bodysuit.

100% of the profits from these limited-edition lines will be donated to The National Breast Cancer Foundation [NBCF]..

Through a heartfelt photoshoot, Simone Pérèle celebrates sisterhood, self-acceptance, and the strength of unity. “Touch. Care. Love.” is a global campaign, through which the maison hopes to share stories and shine the light on breast cancer to encourage people to donate to breast cancer research and charities around the world. Australia’s chosen charity is NBCF.