A PIONEERING BOLDNESS:
REINVENTING LINGERIE
A VISIONARY AHEAD OF HER TIME
At a time when silhouettes were still constrained by corsets, Simone Pérèle chose lightness, movement, and transparency. She envisioned lingerie that doesn't transform the body, but moves with it.
A LEGACY THAT LIVES ON
More than 75 years later, that spirit is still alive. It flows. It evolves. It's passed down. Because Simone Pérèle is, above all, a family story, a house where heritage doesn't stay locked in the archives, but lives on in everyday gestures.
A NEW RELATIONSHIP WITH THE BODY
A vision shaped by an independent woman entrepreneur, attuned to the details of daily life and a natural, instinctive elegance. That vision translates into wearability: a piece that disappears under a blouse, support that stays comfortable from morning to night, a feeling of freedom that's non-negotiable.
Letting the body live, unconstrained. A guiding principle, not just an aesthetic choice. A vision that goes beyond lingerie itself to explore something essential: the relationship between the body and well-being, without ever compromising on elegance.
PLUME, WHEN HERITAGE REINVENTS ITSELF
In a constant dialogue between past and present, the House draws living inspiration from its archive creations. In 1972, Simone Pérèle designed a groundbreaking piece: an airy lace, precise support, a secret worn close to the skin.
Today, that lace is reborn as Plume. Freer. More modern. Plume revisits an archive motif from the House, a line that balances technical craft, softness, and modernity. A lace that blends delicate florals with a mesh spirit. A signature House design, graphic and iconic.
This winter, Simone Pérèle isn't just presenting a collection, it's making a statement: wear love like a second skin, and celebrate the art of loving yourself.
PASSION PLAYS BETWEEN COUTURE AND TRADITION WITH ROMANTIC EMBROIDERY IN ELEGANT COLOURS.
Where it all begins. In Clichy, the Simone Pérèle atelier is where designs go from sketch to reality. Once the collections are conceived by Artistic Director Maud Friocourt, this is where everything takes shape.
PATTERN MAKERS & SEAMSTRESSES: THE ESSENTIAL DUO
Around the worktables, pattern makers refine the lines while seamstresses bring the prototypes to life. Each piece passes through multiple hands, built step by step until the perfect balance of technical precision, comfort, and natural shape is achieved. Nothing is set in stone: adjustments are made, and the process starts again, until the product is just right.
THE PROTOTYPE AT THE HEART OF EVERYTHING
Here, the focus is not on mass production. It's about experimentation and craft. Every prototype is made in Clichy, right in the atelier. Each style is tested and adjusted through multiple fittings, with one goal: that every piece fits perfectly, down to the last detail.
THE Art OF SIMPLE GESTURES
Growing up with Simone means being shaped by an eye for detail and a genuine attentiveness to real women, far from abstract ideals.
For her children and grandchildren, it also means remembering a hand adjusting a strap, a gaze lingering on a piece of lace, a quiet standard of excellence passed down without ever being imposed. It's from this intimate approach to real life that a true vision of femininity was built: natural, free, embodied.
Did you know? A single bra can bring together more than 20 individual components and require up to 50 manufacturing steps, invisible details that speak to the craftsmanship and technical expertise behind every style.