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The age of romance: Inside Simone Pérèle’s sensual AW24 collection

Simone Pérèle’s high-end French lingerie embodies femininity, wearability and style, carefully cultivated over its 76-year history, as Stéphanie Pérèle shares with BAZAAR.

Photographed by JOSH CARR-HUMMERSTON. Styling by TRIONA SINGH.

WHEN IT COMES to luxury lingerieSimone Pérèle is an obvious choice. The renowned French brand was founded in 1948 by Simone Pérèle herself, and continues to be led by members of the Pérèle family today. The maison has forged a reputation based on craftsmanship and couture-detailing, merging style and elegance with comfort and wearability.

Stéphanie Pérèle, granddaughter of Simone Pérèle and brand manager, shares with Harper’s BAZAAR the creative process and inspiration behind the latest 2024 season, which features vibrant hues inspired by nature, as well as luxurious fabrics with a renewed sustainability focus.

Harper’s BAZAAR: What was your inspiration for AW24, and how did this manifest in the collection?

Stéphanie Pérèle: The theme of the AW24 is Extraordinary Gardens. It’s all about sensuality and lightness. It’s kind of our secret garden, the one where we let ourselves dream and escape.

Our inspiration comes from Moroccan gardens and Brazilian interior. The range is vibrant, bursting with colour such as Lime, a true ray of sunshine in this collection. The lace and embroidery are by turn graphic and delicate, or rich and sensual. This season is all about freedom, boldness and femininity.

HB: Can you share some insights into your creative process, from initial design concepts through to completion?

SP: The process to make a lingerie collection is quite long. It takes approximatively 18 months from the first drawing to the products in stores. The design process takes almost six months. It has to be a very good balance between the commercial needs and the fashion trends. Then we have six months doing all the patterns. Finally, it’s another six months to buy the raw materials and then produce in our factories.

HB: Bright hues, inspired by nature, feature prominently — how important is this connection to colour and vibrancy in the collection?

SP: The range is vibrant, bursting with colour. It shifts between light and colourful neutrals, a palette of bluish greens and harmonious pinks and reds; bright, cheerful pops of colour inspired by exotic flowers as seen in Lime, a veritable ray of sunshine in this collection.

Colours are very important in lingerie and the habits of the customers are very different from one country to another. So we need some neutral tones but the products might give a different effect or spirit if they are very colourful or in two tones.

"My grandmother’s LEGACY would be that of the PERFECT ALLIANCE between ELEGANT FRENCH STYLE and the expectation of COMFORT to sublimate the SILHOUETTE of every one of our customers."

HB: Can you talk us through the sustainability focus of the fabrics?

SP: We have our program Simon Cares, committed to sustainable action across our product collections, packaging and community.

With our AW24 collection we have used recycled fibres in our newest ranges. People don’t know how hard it is to have a full recycled product. For a bra, we use from 20 to 25 different components, which means 25 different suppliers that all need to come together to create one product that is sustainably made. Also last year we worked on a traceability program for our products to guarantee our customers total transparency on the origin of our materials.

HB: What is your favourite piece from the collection and why?

SP: It’s always difficult to take only one! I would say the Artifice underwired bra. I found it very simple and easy to wear thanks to the softness of the fabric. But still it is very elegant with its shiny details.

This season is all about FREEDOM, BOLDNESS and FEMININITY

HB: How does lingerie reflect one’s style, or sense of sensuality and identity?

SP: Lingerie is so intimate; every woman will experience it differently, depending on her needs, her desires and the times of her life. Because we are very international, we can see very different needs for countries. In France, colours will be a big part of the business. It is totally different with north America where we mainly sell skin tones. In Australia, it’s a good mix
between both.

HAIR by Natalija Sprem. MODEL: Alicia Linden Guinez.

This article originally appeared in the June/July 2024 issue of Harper’s BAZAAR Australia/New Zealand. 



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