Intimate Legacy

In 1948, Simone Pérèle founded her house with a simple yet profoundly modern conviction: to liberate women’s bodies.

At a time when silhouettes were still constrained by corsets, she chose lightness, comfort, and freedom. She envisioned lingerie that moves with the body rather than restricts it. A bold, almost activist vision, brought to life by a woman entrepreneur who was free-spirited and decisively avant-garde. Intimate Legacy celebrates the inheritance of a women’s love of lingerie and how it can bring generations together. Lingerie is more than just a foundation to your outfit, it is a sense of confidence, an appreciation of your natural feminine beauty.

Three intimate conversations between sisters, mothers and daughters explore the meaning of womanhood and the traditions passed from one generation to the next.

A legacy reimagined, Plume

In 1972, Simone Pérèle imagined something avant-garde: weightless lace, precise support, and an invisible secret beneath clothing.

Today, PLUME returns—freer, lighter, unmistakably modern. An iconic design.

A feeling renewed. At the heart of this revival is an archival signature: PLUME lace. Delicate florals meet a refined mesh to create a distinctive, graphic expression an unmistakable in-house design.

Reinvented through advanced technology, it offers enhanced transparency, a softer touch, and a luminous satin finish.
A material conceived as a bridge Mbetween heritage and shapewear, softness and structure, memory and innovation.

When lace becomes second skin, more intimate.

A smoothing effect. A subtle glow. Elegance that disappears beneath clothing, yet gently reshapes the silhouette.

The satin band fades from view, while decorative straps and rose-gold rings add a couture touch. Because shapewear can be both technical—and deeply feminine.

Shape, smooth, support… without compromising style.

This is the true signature of Simone Pérèle shapewear. A new expression: more precise, more delicate, more confident. Nothing hidden. Nothing sacrificed.

More than a brand story, it is a story of a women’s legacy

Blending archives, personal memories, and imagery of the new iconic PLUME line, these women’s stories create a delicate dialogue between past, present, and future.

Women who create the legacy. Women who pass on the legacy. Women who continue the legacy. A living heritage, shared, transformed, and reinvented.

Plume

A smoothing, invisible lace shapewear range designed to flatter every body. Featuring feminine geometric patterns in sheer transparency, inspired by Simone Pérèle’s signature archives.

DISCOVER THE RANGE