The date of March 8, which celebrates International Women's Rights Day around the world, is an opportunity for our House to reiterate its support and commitment to women. When Simone Pérèle, a young woman of 28, created her brand, she was determined to liberate bodies with audacity and creativity. She shook up the lingerie landscape with avant-garde techniques and iconic creations. That's why, every year, Simone Pérèle celebrates committed, self-confident women who, each in their own way, help society and women advance a little further in their quest for freedom.

STÉPHANIE PÉRÈLE, Brand Director

Grand daughter of Simone Pérèle, Stéphanie was born and raised in the world of corsetry. She joined the family business nearly 15 years ago. International Women's Rights Day is an opportunity to highlight committed and audacious women, like her grandmother. This year, the spotlight is on the women of the company. Discover her story.

Her favorite : the Pia line.

Simone Pérèle has also joined forces with the "Maison des Femmes" association to donate 800 pairs of panties. Nearly 150 women will thus receive a week's supply of lingerie, to give them support and comfort, and help them regain their self-confidence.

ANNE-MARIE AFFLARD, Director of Product Development and Quality

Anne-Marie is Director of Product Development and Quality, and has been with the company for over 24 years. She is one of those women who are the memory of the company. She has shaken things up by demonstrating that women can combine their professional and private lives (even 500 km from home). And that it's possible to hold a position of responsibility while being a wife, mother and local councillor. Discover her story.

Her favorite : the Mystic line.

ESTELLE LECUGY, Style Manager

Estelle is Head of Style and has been with Simone Pérèle for 16 years. She designs pieces in which she wants women to feel beautiful. As a member of the CSE, she organizes numerous actions with associations to help women in precarious situations. Deaf and cochlear implanted since 2021, Estelle has succeeded in turning her difference into a strength. She shares her experience through a discussion group designed to help deaf and hard-of-hearing women develop in the workplace. She now goes out to meet women who wish to undergo surgery, to help them make this life-changing change. Discover her story.

Her favorite : the Mystic line.

MAUD FRIOCOURT, Artistic Director

Maud joined our company 5 years ago as Artistic Director. In charge of creative direction and image, she and her teams are constantly striving to make women feel beautiful, good about themselves and their bodies. Through the way she looks at women in her job, she hopes to change the image of lingerie campaigns where women remain objects. She is committed to respecting women's bodies by creating lingerie that listens to their needs. Discover her story.

Her favorite : the Rose line.

RIM BEN AMARA, Plant Manager

Rim is our Factory Manager in Tunisia, and began her career at Simone Pérèle 23 years ago as an intern. Today, as Director, she is committed to the company's women, organizing an annual breast cancer screening, and has also set up a support program for illiterate women, offering them apprenticeships as part of their training. Rim's commitment also extends to her personal life. She is a member of the Femmes & Leadership association, which does a great deal for Tunisian women, notably by combating school drop-out and offering training courses. Discover her story.

Her favorite : the Mystic line.

STÉPHANIE CAILLER, Management Control Manager

Stéphanie worked for Simone Pérèle for 7 years in management control, a male-dominated world in which she wanted to show that it's possible to assert yourself and flourish. In 2018, she ventured into entrepreneurship and took over a haberdashery, a business enabling her to combine her know-how with her passion. For the past year, she has been running her entrepreneurial business at the same time as having rejoined the Simone Pérèle teams. With her haberdashery, she hopes to pass on her know-how to her customers and encourage them in their projects by offering advice.

Her favorite : the Rose body.

NADIA DUVAL, Sales representative

Nadia joined us in 2018 as Retailer Network Area Manager for the North/West region. Convinced that lingerie reflects women's state of mind, she is proud to be able to present her retailers with inclusive pieces, designed by women for all women. An avid sportswoman, this year she is taking part in a 100 km solidarity trail to support access to education for young Kenyan girls through the opening of new schools.

Her favorite : the Mystic line.

MARIE BA, Regional Manager

Marie is Regional Manager, in charge of boutiques and department stores in Paris. She has been with Simone Pérèle for 15 years. As a hands-on manager, Marie makes a point of valuing her teams, supporting them and developing their skills. Her day-to-day job is to supervise our sales consultants, so that our customers can enjoy a unique experience, bringing them well-being and self-confidence. Marie's desire to sublimate women also extends to her personal life. She has discovered a new passion: jewelry-making, which not only enhances women's beauty, but also allows her to express her creativity.

Her favorite : the Thelma line.